the next phase of fitness starts here.

shop our merch store or get started with curated catalog of fitness training videos.

the reveal.

the mission.

We have a few favorite things - burpees, squat jumps, and kettlebells. We love them so much we decided to build a business around them. Fusing together top-notch technology and a diverse suite of fitness and wellness services, we offer immersive fitness experiences that fit your busy lifestyle. Our fitness instructors are professionally trained and certified to progressively lead you through our world class workouts, guide you on how to properly use the latest equipment and the best nutrition classes available.

you don't need to be a fitness junkie to get a good workout.

We've all been there – we lift for a couple weeks and we see results, but after a month or so we take a step back and find ourselves not making the progress we want. What gives? We are changing all this. You don't need to be an expert anymore or shell out thousands for a personal trainer or fitness program. Our powerful fitness training videos guide you through every aspect of the exercise to ensure proper form and results great if you're just starting out. These top-notch training videos will take your fitness to a whole new level. Experience the ultimate workout at home with cutting-edge fitness training videos, created by certified personal trainers. each video offers an approachable routine that's customizable to every body. Whether you're looking for cutting-edge interval training, toning or, yoga and meditation, or even nutrition advice, we have it all.

don't be shy to show off those colors. workout in style.

whether you're a runner or a lifter, a cardio bunny or a yogi, our fitness gear will get you from your warm-up to your cool down with ease. shop our fitness apparel for men and women to complement your workouts. start with yoga-inspired women's leggings that offer the ultimate in comfort, then mix and match with tank tops, sports bras, compression tanks, or lightweight hoodies for layering options.

you don't need an excuse to put off your workouts anymore. it's time.

where will your fitness journey take you?

shop our merch store or get started with curated catalog of fitness training videos.

the catalog.

fitup originals.


resistance training.


meditation sessions.

nutrition and diet.